High School Marketing Course
The Marketing course at Northgate Academy introduces students to the dynamic world of marketing, providing them with the tools and knowledge needed to navigate and succeed in today’s rapidly evolving business landscape. By utilizing real-world examples, this course covers a broad spectrum of marketing fundamentals, including the basics of marketing, business-to-business marketing, services marketing, branding, social media marketing, and the ethical considerations inherent in marketing practices. Students will explore various marketing plans and strategies employed by businesses to effectively promote their products and services, gaining insights into the practical applications of marketing concepts.
Throughout this course, students will achieve several key objectives: they will develop an understanding of basic marketing principles and the strategic planning techniques used in the field, learn how to construct and utilize marketing plans, and apply marketing concepts to real-life scenarios. Additionally, the course delves into the ethical aspects of marketing, encouraging students to consider the broader implications of their marketing decisions.
Self-Paced Online High School Courses
All of our accredited online courses are 100% self paced for maximum convenience and flexibility.
Accredited by Cognia & MSA-CESS
All of our online courses are recognized by colleges, employers, and the government.
Flexible Learning Environment
Enjoy the freedom to learn at your own pace, from anywhere, with 24/7 access to courses.
Marketing Course Syllabus
In this introductory course, students will learn the principles of Marketing using real-world examples— learning what it takes to plan, launch and market a product or service in today’s fast-paced business environment. This course covers an introduction to marketing, business-to-business marketing, services marketing, branding, social media marketing, and marketing ethics. Students will learn about marketing plans and strategies businesses use to market their products.
Textbook: Marketing (Boundless CC BY-SA 4.0)Course Objectives:
Throughout the course, you will meet the following goals:
- Understand basic marketing principles .
- Understand the strategies and planning techniques used in marketing
- Describe how marketing plans are used
- Apply course concepts to everyday life
- Learn about the ethical aspects to marketing products and services
| Semester A |
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Chapter 1 - Introduction to Marketing |
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Chapter 2 – Marketing Strategies and Planning |
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Chapter 3 – The Marketing Environment |
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Chapter 4 – Consumer Marketing |
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Chapter 5 - Business-to-Business Marketing |
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Chapter 6 – Services Marketing |
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Chapter 7 – Global Marketing |
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Chapter 8 – Pricing |
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Chapter 9 - Products |
| Semester B |
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Chapter 10 - Branding & Packaging |
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Chapter 11 - Marketing Channels |
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Chapter 12 - Integrated Marketing Communication |
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Chapter 13 - Advertising and Public Relations |
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Chapter 14 - Personal Selling and Sales Promotion |
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Chapter 15 - Social Media Marketing |
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Chapter 16 - Social Responsibility and Ethics |
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Chapter 17 - Introduction to Nonprofit Marketing |
Grading Scale
A = 90-100%
B = 80-89%
C = 70-79%
D = 60-69%
F = under 59%
Grade Weighting
Unit Quizzes……………………….35%
Written Assignments………..35%
Mid-Term/Final Exams……..30%
Total……………………………………100%
Affordable Monthly Payments
Getting Started At Northgate Academy Is Easy!
Step 1: Begin The Enrollment Process
Interested students older than 14 can enroll online and start immediately.
Click the enroll now button below or in the top right corner of our website to head to our Student Information System, called Learn Stage.
Enroll NowNov 09, 2017Step 2: Create Your Learn Stage Account
Next, you'll be asked to create your student account. This starts by entering a valid email address and choosing a secure password. Next, you'll enter essential information, such as your full name, address, and date of birth. On the last page, you will choose your security question.
Nov 09, 2017Step 3: Submit Payment
Single course options at Northgate Academy are priced at an affordable $225 each. This gives students the flexibility needed to make our programs work for them.
Nov 09, 2017Step 4: You're Ready To Start!
That's it! You're ready to get started. If you are choosing the College Prep Curriculum, please reach out to our admissions team by calling (800) 339-7132 or using the chatbot in the lower right hand corner of our website. The team at Northgate Academy walks with your every step of the way.
Nov 09, 2017
