Marketing
Available via Excel High School
Course Description
Course Objectives
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Course Contents
| Modules |
|---|
| Introduction to Marketing |
| Marketing Strategies and Planning |
| The Marketing Environment |
| Consumer Marketing |
| Business-to-Business Marketing |
| Services Marketing |
| Global Marketing |
| Pricing |
| Products |
| Branding & Packaging |
| Marketing Channels |
| Integrated Marketing Communication |
| Advertising and Public Relations |
| Personal Selling and Sales Promotion |
| Social Media Marketing |
| Social Responsibility and Ethics |
| Introduction to Nonprofit Marketing |
Recommended Prerequisites
Carnegie Credits Explained: Our Approach vs. Trimester Credits
Carnegie Credit System
Northgate Academy follows the Carnegie Credit system, a widely recognized method of measuring student progress based on instructional hours. A single Carnegie credit reflects approximately 120 hours of coursework, typically completed over a full academic year.
Carnegie Credit vs. Trimester Credit
While Carnegie credits are awarded based on total hours over a year, trimester credits divide the school year into three terms. In a trimester system, students complete courses in shorter, intensive sessions, often earning partial credits (e.g., 0.33 or 0.5 per term). In contrast, Northgate’s use of Carnegie credits ensures students have ample time to engage deeply with the material and develop a well-rounded understanding at a consistent pace.